14 December 2018
Toi Toi releases NZ’s lowest alcohol Sauvignon Blanc in a can – Just in time for the summer party season
Now Kiwis can enjoy a light, fruity, super premium wine without the guilt
Toi Toi Wines has launched Toi Toi 8.5, its first low-alcohol wine in a can just in time for the summer and Christmas holidays. The award-winning, family owned New Zealand brand developed the slim line Sauvignon Blanc in response to growing customer demand for conveniently packaged, lower alcohol and lower calorie drinks.
The cans are 250ml, the size of two small glasses of wine. They contain 8.5% alcohol, significantly less than the 13% usually found in white wines, making Toi Toi 8.5 New Zealand’s lowest alcohol wine in a can. And 20% less calories than 13% alcohol Sauvignon Blanc.
Toi Toi 8.5 is blended from 40% Toi Toi Reserve Sauvignon Blanc and 60% Toi Toi Sauvignon Blanc. The reserve wine lifted the Perpetual Trophy for the Best Sauvignon Blanc Wine at the 2018 Sydney International Wine Competition last month. There have been no cutting corners with the lighter Toi Toi 8.5 – only the most premium wines have been used from the brand’s sustainable Marlborough vineyards.
“Toi Toi 8.5 is bursting with beautiful passionfruit, citrus and gooseberry flavours – it’s a real taste of summer,” explains Samantha Joyce, Toi Toi Sales & Marketing Manager. “The cans are ideal for the Christmas holidays when Kiwis will be relaxing and celebrating – often with a wine in hand – but don’t necessarily want to be feeling the effects all the time. More people are looking for a quality wine drinking experience without the high alcohol.”
“We’re sure Toi Toi 8.5 will also prove popular as the festival season approaches,” adds Samantha. “These new aluminium cans can go where bottles can’t! They’re perfect to pack in a picnic and they have the benefit of being unbreakable and recyclable, as well as cooling quickly.”
Toi Toi will be encouraging fans to share their summer moments with Toi Toi 8.5 by posting and using the hashtags #lightenup and #findyourmoment on Facebook and Instagram. In return, Toi Toi will be giving away a number of prizes to help Kiwis have a great summer.
Family owned by Kevin and Sara Joyce, Toi Toi Wines, (pronounced Toy Toy), is inspired by New Zealand’s natural beauty and awe inspiring flora and fauna. The brand creates quality, distinctive New Zealand wines by producing premium varietals from the regions in which they are most renowned, such as Marlborough Sauvignon Blanc and Central Otago Pinot Noir.
Jennifer Boyes, Salt & Pepper PR, on behalf of Toi Toi Wines
Phone: +64 21 667 873
About Toi Toi Wines:
Kevin and Sara Joyce developed the Brookdale vineyard in 2006 when Marlborough Wine Ltd was established. They were joined in the business by Andrew and Julie Bonner in 2007 when the Toi Toi wine label was created and their first vintage, Toi Toi Marlborough Sauvignon Blanc 2007, was produced.
Kevin and Sara purchased Andrew and Julie's shareholding in 2017. They are now joined in the business by their children, Adam and his wife Samantha, Adele and Richard.
The Joyce family continually strive to bottle the best of New Zealand - from the best vineyards in the best New Zealand grape regions - and to share that with wine lovers around the world.
For more information on Toi Toi Wines, the products and the people, visit toitoiwines.co.nz.