Our Story

A love for the great outdoors, time with great friends and marking the moment with a great wine.

Sustainability at Toi Toi

At Toi Toi, we recognise that when the natural environment flourishes, so do our wines. Because, when you work as closely with nature as we do, you grow to respect and admire all it provides.

Kaitiakitanga and guardianship

We are privileged to carry the responsibility of 'kaitiakitanga' – guardianship or protection of our lands in te reo Māori. Marlborough is a naturally extraordinary place that produces naturally extraordinary wine. We work hard to make sure that the environment is better for us being here.

For us, sustainability means a holistic approach, reaching from the soil to the sky. It touches all our activities in vineyards, transportation, packaging, and business practices.

Every day, we are grateful to see, hear and taste the benefits of working in partnership with our environment. We hope you'll enjoy it with us too.

Wines with the light touch - and personal touch too

The majestic Toi Toi is native flowering grass and an iconic part of New Zealand’s landscape from the mountains to the ocean. Resilient and adaptable, it is able to grow in many climates and expresses itself distinctively in each; much like a grape vine.

This continues to inspire us, and our wines. Curiosity takes us across our country. Our love for the land means that we understand what it creates now and will ensure it will do so for future generations. We know what grows best here and are focussed on creating exceptional wines from the regions where they exhibit their best.

As a family we continue to adapt, to try new ways and create new experiences.  We are proud of what we create; sustainably made award- winning regional wines and of course many wonderful memories.

Toi Toi Rose 12a Ranking as one of NZ's sunniest and driest regions, Marlborough is responsible for more than 75% of the country’s wine production. Kevin and Sara5 Central 141212 0992

We are inspired by nature.

Kevin and Sara Joyce developed the Brookdale vineyard in 2006 when Marlborough Wine Ltd was established. They were joined in the business by Andrew and Julie Bonner in 2007 when the Toi Toi wine label was created and their first vintage, Toi Toi Marlborough Sauvignon Blanc 2007, was produced.

Kevin and Sara purchased Andrew and Julie's shareholding in 2017. They are now joined in the business by their children, Adam and his wife Samantha, Adele and Richard.

The Joyce family continually strive to bottle the best of New Zealand - from the best vineyards in the best New Zealand grape regions - and to share that with wine lovers around the world.

And our whole team share two loves: a passion for wine and a passion for the great New Zealand outdoors. We are inspired by nature.

A love for our place

When they’re not working, all enjoy nothing more than getting out and enjoying the country's diverse landscape.

Kevin will be found on the water fishing or on the greens of the golf course perfecting his game. Sara will be out walking, at Pilates or goalkeeping on the hockey field. Adam loves flying and diving, Samantha walking the dogs, Adele loves adrenalin adventure and Richard his hockey and wakeboarding.

Outside of working hours, Tim will be enjoying New Zealand's natural environment with cyclocross and David with mountain biking.